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Elevating Real Estate, Redefining Expectations

We're not just reimagining real estate; we're revolutionizing it. With a relentless pursuit of excellence and a commitment to pushing boundaries, we're setting new iconic standards in the industry. Join us as we redefine the future of real estate.
About us
Where Innovation Meets Excellence: Introducing Iconic Purpose
Iconic Purpose: Your premier destination for visionary real estate solutions. With a relentless pursuit of excellence and a commitment to pushing boundaries, we're setting new standards in the industry. Experience the difference with our innovative approach and unparalleled service.
01
Redefining Real Estate
We envision a future where real estate transcends conventional boundaries. With a bold vision and a commitment to innovation, we're reshaping the landscape of the industry and creating spaces that inspire.
02
Elevating Excellence
Our mission is clear: to elevate excellence in everything we do. From delivering exceptional service to pushing the boundaries of innovation, we're dedicated to setting new standards of achievement and making a positive impact on the industry.
03
Integrity, Innovation, Impact
With integrity as our guiding principle, we embrace innovation and strive to make a meaningful impact on the communities we serve. These values drive us forward, shaping our decisions and guiding our actions every step of the way.
Our COmpanies
Explore the diverse facets of Iconic Purpose
Explore the multifaceted realms of our innovative ventures, each offering a unique contribution to our vision of redefining real estate.

Iconic Shine is your go-to partner for all exterior maintenance needs, offering a comprehensive suite of services designed to keep your property looking its best. From precision pressure washing to expert window and screen cleaning, Iconic Shine is dedicated to delivering meticulous results that elevate the appearance of your property. Whether you're a homeowner or a business owner, you can count on Iconic Shine for exceptional service and immaculate results.

  • Window Cleaning: Get spotless, streak-free windows that brighten your space.
  • Gutter Cleaning: Ensure proper water drainage and prevent buildup with thorough gutter maintenance.
  • Screen Cleaning: Restore your screens to a like-new condition, free from dust and grime.
  • Exterior Pressure Washing: Remove dirt, mold, and debris from your property's exterior surfaces, leaving them clean and refreshed.

Iconic YEG is a team of dedicated real estate professionals based in Edmonton, Alberta, focused on transforming clients' real estate dreams into lasting legacies. With a commitment to providing personalized service, the company carefully limits its client base to ensure each customer receives the highest level of time, attention, and expert advice. Iconic YEG's philosophy centers on exceeding traditional practices, with a strong focus on learning, advocacy, and guiding clients to make informed real estate decisions.

Iconic YEG offers a comprehensive range of services, including:

  • Free Home Evaluation: Unlock the full potential of your property with expert guidance.
  • Consultations for Buyers: Navigate the complexities of buying a home with professional support.
  • Tailored Solutions for Sellers: Achieve optimal outcomes in the selling process.

Iconic Projects manages every aspect of property leasing, from marketing and tenant acquisition to ongoing resident engagement and satisfaction. The company's success is driven by its innovative strategies, personalized service, and commitment to maintaining high occupancy rates, even in competitive markets. A standout example of its work is the 121 West project, a 395-unit rental building that reached full occupancy in just 13 months under Iconic's management.

  • Marketing and Tenant Acquisition: Attracting and converting prospective tenants through effective campaigns and outreach.
  • Innovative Leasing and Personalization: Implementing creative leasing strategies and providing personalized services to meet diverse client needs.
  • Commitment to High Occupancy Rates: Focusing on maintaining full occupancy through strategic approaches, even in competitive markets.
Our Team
Meet the Icons Behind Iconic Purpose
Behind every successful project at Iconic Purpose is a team of dedicated professionals who embody our values of excellence, innovation, and integrity. Get to know the passionate individuals who bring our bold vision to life and discover the expertise, creativity, and commitment that set us apart in the real estate industry.
Caitlin Jane Heine
CEO and Founder
Michael van Buteselaar
CEO and Founder
Dmytro Lavryshyn
Business Analyst
Max Pryimak
Marketing Manager
Caitlin Jane Heine
CEO and Founder
Michael van Buteselaar
CEO and Founder
Dmytro Lavryshyn
Business Analyst
Max Pryimak
Marketing Manager
Achievements
Iconic Milestones: Pioneering Progress in Real Estate
Over
330
Homes sold since 2017.
Over
$120M
In Residential Sales.
Over
1000
Properties Leased/Rented.
Leased a
189
Unit building in 7 months.
Leased a
395
Unit building in 13 months.
Over
330
Homes sold since 2017.
Over
$120M
In Residential Sales.
Over
1000
Properties Leased/Rented.
Leased a
189
Unit building in 7 months.
Leased a
395
Unit building in 13 months.
At Iconic Purpose, our journey is marked not only by achievements but also by the recognition of our industry peers. We're proud to have been honored with some of the most prestigious awards in the real estate industry by , a testament to our unwavering commitment to excellence and innovation. Join us as we celebrate our milestones and continue to strive for greatness.
2023 Titan Team Club Winners
Hall of Fame
2023 Titan Team Club Winners
Our clients
Client Partnerships: Building Trust, Creating Success

Hyland, based in Edmonton, Alberta, is a renowned company providing comprehensive solutions in construction, engineering, and environmental services. With a steadfast commitment to excellence and innovation, Hyland consistently delivers high-quality results for its clients. Their expertise and dedication make them a valued partner in achieving project success.

RK Regency Development, based in Edmonton, Alberta, is a respected leader in construction and development for over 20 years. Known for quality craftsmanship and landmark projects like the Pearl Tower and Edgewater Village, we're committed to shaping Edmonton's skyline and communities.

Elm Developments, headquartered in Edmonton, Alberta, is a distinguished real estate development company specializing in residential and commercial properties. Renowned for their commitment to excellence, Elm Developments consistently delivers innovative and sustainable projects that elevate communities and exceed client expectations. With a keen focus on quality and attention to detail, Elm Developments is a trusted leader in the real estate development industry, providing exceptional value to their clients.

Hyland, based in Edmonton, Alberta, is a renowned company providing comprehensive solutions in construction, engineering, and environmental services. With a steadfast commitment to excellence and innovation, Hyland consistently delivers high-quality results for its clients. Their expertise and dedication make them a valued partner in achieving project success.

RK Regency Development, based in Edmonton, Alberta, is a respected leader in construction and development for over 20 years. Known for quality craftsmanship and landmark projects like the Pearl Tower and Edgewater Village, we're committed to shaping Edmonton's skyline and communities.

Elm Developments, headquartered in Edmonton, Alberta, is a distinguished real estate development company specializing in residential and commercial properties. Renowned for their commitment to excellence, Elm Developments consistently delivers innovative and sustainable projects that elevate communities and exceed client expectations. With a keen focus on quality and attention to detail, Elm Developments is a trusted leader in the real estate development industry, providing exceptional value to their clients.

Testimonials
What our clients say about us:

"I’ve had the pleasure of knowing Ms. Heine both professionally and personally since 20XX. Caitlin joined the Driving Force Group of companies at that time and quickly made herself known – persistent, passionate and extremely motivated to succeed, both in exceeding the customer expectations and the company’s. Initially placed in running the Langley, BC office, she quickly outgrew the operational space, bringing in more business that the branch expected and setting sights on expansion of Terrace, BC, Happy Valley Goose Bay, NL, and beyond. She curated the relationships that helped solidify the company’s BC presence, outgrowing traditional markets of forestry and mining, adding wind energy to the corporate portfolio.

If there was only one word I could use in describing Caitlin, it would be relentless. I have yet to meet another person in my 20 + year career as passionate about succeeding than her. She dares to dream big, and has the skill and capability to execute large, audacious projects. There is no fail with this woman, only win."

"I’ve had the pleasure of knowing Ms. Heine both professionally and personally since 20XX. Caitlin joined the Driving Force Group of companies at that time and quickly made herself known – persistent, passionate and extremely motivated to succeed, both in exceeding the customer expectations and the company’s. Initially placed in running the Langley, BC office, she quickly outgrew the operational space, bringing in more business that the branch expected and setting sights on expansion of Terrace, BC, Happy Valley Goose Bay, NL, and beyond. She curated the relationships that helped solidify the company’s BC presence, outgrowing traditional markets of forestry and mining, adding wind energy to the corporate portfolio.

If there was only one word I could use in describing Caitlin, it would be relentless. I have yet to meet another person in my 20 + year career as passionate about succeeding than her. She dares to dream big, and has the skill and capability to execute large, audacious projects. There is no fail with this woman, only win."

"I’ve had the pleasure of knowing Ms. Heine both professionally and personally since 20XX. Caitlin joined the Driving Force Group of companies at that time and quickly made herself known – persistent, passionate and extremely motivated to succeed, both in exceeding the customer expectations and the company’s. Initially placed in running the Langley, BC office, she quickly outgrew the operational space, bringing in more business that the branch expected and setting sights on expansion of Terrace, BC, Happy Valley Goose Bay, NL, and beyond. She curated the relationships that helped solidify the company’s BC presence, outgrowing traditional markets of forestry and mining, adding wind energy to the corporate portfolio.

If there was only one word I could use in describing Caitlin, it would be relentless. I have yet to meet another person in my 20 + year career as passionate about succeeding than her. She dares to dream big, and has the skill and capability to execute large, audacious projects. There is no fail with this woman, only win."

"I’ve had the pleasure of knowing Ms. Heine both professionally and personally since 20XX. Caitlin joined the Driving Force Group of companies at that time and quickly made herself known – persistent, passionate and extremely motivated to succeed, both in exceeding the customer expectations and the company’s. Initially placed in running the Langley, BC office, she quickly outgrew the operational space, bringing in more business that the branch expected and setting sights on expansion of Terrace, BC, Happy Valley Goose Bay, NL, and beyond. She curated the relationships that helped solidify the company’s BC presence, outgrowing traditional markets of forestry and mining, adding wind energy to the corporate portfolio.

If there was only one word I could use in describing Caitlin, it would be relentless. I have yet to meet another person in my 20 + year career as passionate about succeeding than her. She dares to dream big, and has the skill and capability to execute large, audacious projects. There is no fail with this woman, only win."

Kelsey Phillips
Director of US Operations for Driving Force
Kelsey Phillips
Director of US Operations for Driving Force
Kelsey Phillips
Director of US Operations for Driving Force
Kelsey Phillips
Director of US Operations for Driving Force
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